Textile Scientist and Sustainable Fashion Stylist with a Master’s degree in Fiber Engineering. She helps clients build durable capsule wardrobes by analyzing fabric composition, garment construction, and supply chain ethics.
Elena Rossi combines the aesthetic eye of a fashion stylist with the technical rigor of a textile scientist. Holding a Master’s degree in Fiber Engineering, she spent ten years working in garment production management before shifting her focus to consumer education and sustainable styling. Elena specializes in decoding care labels and material blends, teaching readers why a 500 GSM hoodie behaves differently than a lightweight terry cloth or why organic cotton requires specific laundering techniques to prevent shrinkage. She offers practical advice on navigating trends like the Y2K resurgence without compromising on fit or professional polish, specifically addressing tailoring challenges for different body types. Her content often debunks greenwashing myths, explaining the realities of recycled polyester and the true lifespan of vegan leather versus animal hides. Elena advocates for an "investment mindset" in fashion, calculating the cost-per-wear of items and instructing on proper storage for structured accessories to maintain their value. Her mission is to empower consumers to buy less, buy better, and repair more.